With their entry into a new category, GSK Consumer Healthcare also announced Bollywood actor, R Madhavanas the brand ambassador for Horlicks Protein+.
After the age of 30, people tend to lose 3-8% of their muscle mass per decade. Healthy muscles are important for optimal function due to their active role in human movement, powering us through the day. With a drop-in muscle mass and strength, a drop in functional capacity leads to fatigue. However, an optimal intake of high quality proteins and regular physical activity, can help reduce this decline in function. Maintenance of muscle mass requires not just the right amount of protein but also the right quality. Horlicks Protein+ is designed to address this issue of optimum quality protein intake amongst the modern-day masses, wherein the average Indian diet falls short.