Mumbai (Rajesh Dhotre):- Yogesh Lakhani, the CEO of Bright outdoor Media, he was founded this company 38 years ago in Malad in small form but now it the the biggest emperor of advertising in india. His Bright commenced business in 1980 as an outdoor media company. Today, is one of the leading Out of Home (OOH) media organizations in India and is spreading its footprint rapidly across the country.
Bright Outdoor Media Pvt. Ltd. is an out-of-home advertising company based in Mumbai, India. Founded in 1980 with a billboard at Malad railway station in Mumbai, the advertising company now hosts about 1,000 billboards across the city and has operations outside the city as well. Yogesh Lakhani is the chairman and managing director of Bright Outdoor Media.
Yogesh lakhani not only runs business but he is socialite and inspire to other entrepreneurs also to come up in the society and for that he started an annual Bollywood award function knows as “Bright Awards” since 2013.
In 2012, the Brihanmumbai Electric Supply and Transport – BEST warned Bright Outdoor Media to remove its advertisement hoardings in the city, which wrongly mention that they are the “sole advertising rights for the display of advertisements on all BEST buses as the rights was with another advertising company.
Bright commenced business services hoardings include Railway boards, Railway panels, Transfer stickers, Cinema slides, Promos, full train, Bus panels, Full Bus painting, Mobile sign truck, Kiosks, Traffic Booth, Toll Naka, Gantry, Vinyl and TV Advertising spread across the length and breadth of Mumbai will help run targeted campaigns in consumer populated areas. And all at a fraction of cost it takes to make presence felt in newspapers or on TV.