Vidya Balan makes ‘karigari’ relevant again through Senco Gold & Diamond’s latest campaign  

Kolkata: – In its new campaign, Senco Gold & Diamonds, the jewellery brand from Calcutta, puts a different lens on craftsmanship. Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – Women who find a reflection of their identity in the jewellery they choose to wear. Real, everyday women. With real stories. It is set to play up the fact that women, the karigars of life, are as unique as the pieces of adornment they choose for themselves.

The multi-faceted and multi-talented Vidya Balan, has masterfully essayed these diverse characters. Mr. Suresh Triveni – the celebrated Director of Tumhari Sulu, teams up with Vidya and the crew that created Sulu, to tell these stories and bring it alive in his characteristic style.

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